EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employed to make kit goods acceptable by consumers through adequate creation of awareness. For a company to be effective in the market place, it must employ promotional strategies that will enable it to create more products awareness and public acceptance of such products. This therefore means that something extra, which must arouse interest should be added to such products so as to spark an immediate reaction from customers, or sales force. This will consequently result to an increase in sales of the company’s products.
Related Project Materials
An Assessment of the Effectiveness of Tenant Protection Laws in Kaduna State
Background of the Study
Tenant protection laws are essential for safeguarding the rights of tenants, promoting fair rental...
Enhancing IoT‐Based Smart Healthcare Devices for Student Wellness in Jalingo LGA, Taraba State
Background of the study:
In recent years, student wellness has emerged as a critical concern for higher educational institu...
The Role of Print Media in Educating the Public on Epidemic Preparedness in Bauchi Local Government, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Effective epidemic preparedness requires comprehensive public education,...
An Assessment of the Economic Implications of Healthcare Privatization in Nigeria
Background of the Study
Healthcare privatization involves the transfer of ownership or management of healthcare services f...
An Examination of Urban Renewal Initiatives and Displacement Risks in Jos, Plateau State
Background of the Study
Urban renewal refers to the process of redeveloping and revitalizing deteriorating urban areas to i...
An Assessment of Mobile Applications in Enhancing Customer Engagement: A Case Study of Retail Businesses in Katsina State
Background of the Study
Mobile applications have become a vital tool for enhancing customer engagement, enabling businesses...
PREVALENCE OF URINARY TRACT PARASITES IN PATIENTS
Statement of the Problem
UTI in pregnancy leads to poor pregnancy outcome. According to Haider, Z...
An Investigation of Customer Satisfaction in Budget Hotels in Jos, Plateau State
Background of the Study
Customer satisfaction is a key factor in the success of the hospitality industry, including budget hotels, which cat...
The impact of digital payment innovations on banking efficiency: a case study of Accord Microfinance Bank
Background of the Study
Digital payment innovations have transformed banking by enabling faster, more secure, and cost-eff...
IMPACT OF LIFELONG LEARNING ON CAREER ADVANCEMENT
Abstract: The impact of lifelong learning on career advancement is a vital area of study, particularly in rapidly changing job markets. This r...
