EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employed to make kit goods acceptable by consumers through adequate creation of awareness. For a company to be effective in the market place, it must employ promotional strategies that will enable it to create more products awareness and public acceptance of such products. This therefore means that something extra, which must arouse interest should be added to such products so as to spark an immediate reaction from customers, or sales force. This will consequently result to an increase in sales of the company’s products.
Related Project Materials
EFFECT OF BACK EXTENSORS ENDURANCE EXERCISES ON PHYSIOLOGICAL AND PSYCHOSOCIAL VARIABLES IN PATIENTS WITH LONG-TERM MECHANICAL LOW-BACK PAIN
ABSTRACT
Management of Long-Term Mechanical Low-Back Pain (LMLBP) poses a challenge to clinicians. McKenzie Protocol (MP) is a common eff...
MICRO FINANCE BANK AND ECONOMIC GROWTH IN NIGERIA
ABSTRACT
This study was carried out to examine micro finance bank and economic growth in Nigeria with s...
THE EFFECT OF INFORMATION TECHNOLOGY ON THE PRODUCTIVITY OF A SECRETARY IN SELECTED BUSINESS ORGANIZATION
ABSTRACT
The topic of this research is the effect of information technology on the productivity of secretaries in a busi...
ASSESSING THE BENEFITS OF EARLY CHILDHOOD EDUCATION IN DISASTER PREPAREDNESS
ABSTRACT: This study Assessed the Benefits of Early Childhood Education in Disaster Preparedness. The object...
EFFECTIVE IMPLEMENTATION OF ORGANIZATION POLICIES AND PROCEDURES IN NIGERIA BUSINESS
Abstract
In all business enterprise, the role of effective implementation of organizational policies and performance is...
THE IMPACT OF TECHNOLOGY ON GOVERNMENTAL ACCOUNTING PRACTICES
THE IMPACT OF TECHNOLOGY ON GOVERNMENTAL ACCOUNTING PRACTICES
Abstract
This research examines the impact of technology on gover...
THE EFFECT OF SHORT TERM EMPLOYMENT CONTRACTS ON STAFF MOTIVATION IN NIGERIA
ABSTRACT
This study was carried out to examine the effect of short term employment contracts on staff motiv...
PERCEPTION OF CYBERCRIME AMONG NIGERIAN YOUTHS (A STUDY OF CARITAS UNIVERSITY)
Abstract
The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In...
BIBLIOGRAPHIC INFORMATION ON CORRUPTION IN NIGERIA POLITICAL SYSTEM
ABSTRACT
The focus of this study borders on bibliographic information on corruption in Nigeria political system. T...
THE ROLE OF INSURANCE IN MINIMIZING BUSINESS RISK IN SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT
This study is on the role of insurance in minimizing business risk in small and medium scale enterprise, which...
